Upon the City of Toronto’s proclamation of June 14 as Massey Hall Day, The Corporation of Massey Hall & Roy Thomson Hall and CBC, Canada’s public broadcaster, today announced a new five-year partnership that includes the naming of CBC as the official media partner of Massey Hall and Allied Music Centre. Building on their extensive shared history, the two established Canadian cultural institutions will develop new programming initiatives to amplify emerging and established homegrown musical talent. The partnership includes a new dynamic live concert series for national audiences that will be available across CBC platforms, beginning this fall.
The concert series will feature performances by Canadian artists available on CBC platforms including CBC TV, CBC Gem, CBC Listen, CBC Radio and CBC Music, recorded from all of the venues within the Allied Music Centre including the 100-capacity community theatre, the 500-capacity club, and the mainstage at Massey Hall. The spotlighted artists and CBC schedule will be announced closer to the concert series launch this fall.
“The relationship between Massey Hall and CBC is built on a remarkable history of bringing once-in-a-lifetime performances from our stage to Canadians across the country,” said Jesse Kumagai President & CEO, Massey Hall. “As we look to the future, we will build on this legacy by connecting artists and audiences in new and innovative ways, and we can’t imagine a better partner to highlight and share the next generation of incredible music we will host at Massey Hall and Allied Music Centre.”
“In bringing together these two iconic Canadian cultural brands, this groundbreaking new partnership will further elevate CBC and Massey Hall’s shared commitment to nurture, support and showcase the very best of this country’s musical talent across all genres,” said Barbara Williams, Executive Vice-President, CBC. “We are so proud and excited to work closely with the teams at Massey Hall and Allied Music Centre to shine an even brighter spotlight on Canadian music by offering audiences across the country a front row seat to performances from this historic and revitalized venue.”
Today’s announcement is preceded by a long-standing history between Massey Hall and CBC dating back to the 1940s, including a time when performances were recorded live from a CBC broadcast booth overlooking Massey Hall’s historic Allan Slaight Stage.
This collaboration also introduces new studio spaces for CBC at Allied Music Centre, located on the fifth floor of the new building adjacent to Massey Hall. On-site performance content will be produced at these state-of-the-art audio & visual production studios, which will also offer an alternate location for CBC Radio and TV hosts to conduct artist interviews, and for producers and editors to create other original CBC content.
Massey Hall fans can expect additional exciting Massey Hall content and livestreaming news very soon.
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CBC And Massey Hall Announce Innovative Five-Year Partnership To Showcase Canadian Musicians For A National Audience - That Eric Alper
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